The Hood is the anchor of the range.

Most labels build outwards from a t-shirt. We started with the Hood — the heaviest, slowest, most expensive piece to get right — because everything else gets calibrated against it. The weight, the proportion, the way it hangs after the third wash. If the Hood is wrong, the rest of the range never balances.

400gsm, plainly

Fleece weight is one of those numbers that gets quoted a lot and felt rarely. 400gsm at 80% cotton sits at a specific tactile point — substantial without being stiff, warm without being heavy. The same blanks at 320 feel hollow after a season. At 480 they feel like outerwear. 400 is where the Hood lands and stays.

“If the Hood is wrong, the rest of the range never balances.”

Two years in

The first sample we approved has been worn through two winters and still holds its shape. Cuffs intact, no pilling at the shoulder, drawstring straight. That's not a marketing line — it's the test. If a sample can't survive being worn by someone who genuinely likes wearing it, it doesn't go into production.

Everything else followed from there. The Crew is the same fleece in a cleaner silhouette. The tees were calibrated until they sat naturally underneath. The Long Tee bridges the two. Five pieces, one centre of gravity.